Module 1
Introduction to Selling on Amazon
1. Overview of Amazon as an e-commerce platform.
2. Different selling models:
Fulfillment by Amazon (FBA)
Fulfillment by Merchant (FBM)
Dropshipping
3. Benefits of selling on Amazon.
4. Key terms and concepts every seller must know.
Module 2
Finding the Right Product to Sell
1. Understanding market demand and trends.
2. Identifying profitable niches.
3. Tools for product research (e.g., Helium 10, AMZScout).
4. Analyzing competition and market saturation.
5. How to avoid restricted and saturated categories.
Module 3
Sourcing Products
1. Overview of product sourcing options:
Wholesale
Private Label
Handmade products
2. Finding reliable suppliers (domestic and international).
3. Tips for negotiating with suppliers.
4. Understanding shipping, customs, and import duties.
Module 4
Setting Up Your Amazon Seller Account
1. Individual vs. Professional seller accounts.
2. Step-by-step account creation guide.
3. Setting up bank and tax information.
4. Navigating Amazon Seller Central.
Module 5
Creating a Winning Product Listing
1. Elements of a high-converting product listing:
Titles
Descriptions
Bullet points
2. Optimizing for Amazon SEO using keywords.
3. Adding product images and videos: Best practices.
4. Pricing your product competitively.
Module 6
Launching and Marketing Your Product
1. Strategies for a successful product launch:
Pre-launch preparations
Generating initial reviews
2. Amazon PPC advertising basics:
Setting up campaigns
Optimizing ad performance
3. Leveraging external traffic sources:
Social media
Influencers
Email marketing
4. Using Amazon promotions (deals, discounts, and coupons).
Module 7
Managing Inventory and Orders
1. How Amazon's fulfillment process works.
2. Inventory management techniques:
Preventing stockouts
Replenishing inventory.
3. Handling returns and refunds.
4. Understanding Amazon’s fees and charges.
Module 8
Building Your Brand on Amazon
1. Importance of branding for long-term success.
2. Designing your logo and packaging.
3. Building customer trust through excellent service.
4. Enrolling in Amazon Brand Registry (eligibility and benefits).
Module 9
Scaling Your Amazon Business
1. Expanding your product line.
2. Exploring international Amazon marketplaces.
3. Outsourcing tasks for efficiency.
4. Automating processes with Amazon tools and third-party software.
Module 10
Troubleshooting and Avoiding Pitfalls
1. Navigating common challenges:
Account suspensions
Negative reviews
Policy violations
2. Strategies to stay compliant with Amazon’s policies.
3. Dealing with competitors and counterfeit products.
Module 11
Success Stories and Real-Life Examples
1. Case studies of successful Amazon sellers.
2. Mistakes to avoid as a beginner.
3. Q&A with seasoned sellers.
